Question: What Is Difference Between DSP And SSP?


Google Ad Manager includes both Google’s ad server/SSP (formerly DFP) and their premium ad exchange (previously AdX).

Google typically limits access to these products to larger publishers and partners..

What is a DSP in advertising?

A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.

Is Facebook Ads Manager a DSP?

Ads Manager by Facebook Facebook’s Ad Manager is, in fact, a DSP that solely and programmatically sells it’s own inventory – Facebook inventory (with the exception of Instagram inventory – which also can be accessed). It has similar options and targeting settings that a regular (mobile) DSP has.

What is DFP called now?

Ad Manager: The New Google Name for Adx and DFP Another famous tools is Adx, or DoubleClick Ad Exchange, which is the premium as exchange for high quality publishers. Now, after a decade, Google is bringing DFP and Adx together under a single name and tool, the Google Ad Manager.

What is SSP in advertising?

A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most often used by online publishers to help them sell display, video and mobile ads.

How does a DSP work?

A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows advertisers working at brands and ad agencies to buy inventory (aka ad space) on an impression-by-impression basis from publishers via supply-side platforms (SSPs) and ad exchanges via real-time bidding (RTB).

What is SSP in programmatic?

A supply-side platform (SSP) is a programmatic technology platform that connects directly to digital publishers. … The SSP accomplishes this by making publisher inventory available to a variety of buyers, including DSPs, ad networks, ad exchanges, agencies, or even directly to advertisers.

Is Google AdX an SSP?

AdX is the World’s Best SSP for Publishers in 2018 This year we made DoubleClick Ad Exchange (AdX) our top choice for SSP. Owned and operated by Google, AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.

How does a demand side platform DSP determine what to bid for each ad?

Prices of ad impressions in DSPs are determined by a real-time bidding (RTB) process, that takes place within milliseconds, as a user loads a web page or interacts with an app.

What is IAS viewability?

06/28 By IAS Insider. Viewability. Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud should never be included in the number of viewable impressions.

What is Google SSP?

The supply-side platform or SSP is a programmatic software and digital publishers are the ones who are using it. SSP enables publishers to sell inventory to advertisers at the highest possible rates, consequently earning the revenue. The main goal of the SSP is to maximize the publisher’s ad earnings.

Which DSP is best?

Top 10 List of Demand Side Platforms (DSP)MediaMath.Amazon (AAP)DoubleClick.LiveRamp.Choozle.TubeMogul.BrightRoll.AppNexus.More items…

Is Google Ad Manager a DSP?

Google Ad Manager functions as a demand-side platform (DSP, a platform that allows digital advertising buyers to manage multiple ad exchanges in one place), but it offers many other features as well.

Is Rubicon a DSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

Is AppNexus a DSP or SSP?

The AppNexus Publisher Suite enables publishers to increase their total yield through forecasting, SSP, ad serving, and audience extension. The AppNexus Programmable Platform (APP) is a customizable DSP that leverages advanced machine learning to deliver better outcomes for advertisers.

How do DSPs and SSPs communicate?

A DSP is where they buy ads in real-time through a process appropriately called real-time bidding (RTB). DSPs connect to SSPs to allow advertisers to purchase ad space while members of their audience are visiting the website.


DoubleClick For Publishers (DFP) allows publishers to manage and sell their inventory to numerous buyers via the DoubleClick Ad Exchange. … DoubleClick Ad Exchange (AdX) allows advertisers and agencies to purchase media (e.g. with a DSP) via the real-time bidding process.

What does SSP stand for?

sspAcronymDefinitionsspSenior Superintendent of PolicesspSystem Software PackagesspStudent Success Plan (various locations)sspSingle Stellar Population (astronomy)212 more rows